Posts by: Kenn

Web Design Pricing 2.0 Basics

  • May 11, 2011
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The pricing model that many new web designers default to when determining their fees doesn’t work well. I’m referring to working on an hourly basis. The problem with hourly work is that your focus is on pounding out hours. And, this is bad for both you and the client. For you, your work motivation becomes something you must do to get the money. And according to Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us, this style of carrot-and-stick motivation (carrot is the money, stick is the lack of money) often kills creativity because your focused is…

Nine Things that Keep Freelance Web Designer’s Income Low

  • May 10, 2011
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(Warning – this article can be overwhelming as it digs into many of the things you could be doing wrong and can leave you feeling overwhelmed. My advice: proceed with caution and realize that Rome wasn’t built in a day. At the end of the article, pick one area to focus on and go.) It can be very stressful when you have to worry about having enough money to cover your basic needs such as rent, food, and clothing. It can tax your energy. Feeling down about your work because you need to earn more can throw you into a…

How to Find Web Design Clients Online

  • March 30, 2011
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If you can find web design clients online, you can reap many of the benefits of flexibility. The biggies are being able to work from anywhere and at any time. You can work from home. If  you’re tired of fighting rush hour traffic and having to dress up in your Sunday best, then you’ll find working from home in your sweats after a nights rest without an alarm clock to be extremely refreshing. You can work your own hours. Some people thrive at night. There’s a fun energy when it’s quite and dark and you’re in your own cyber cockpit…

Five Questions to Motivate Your Ass

  • March 30, 2011
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If you want a swift kick in the pants, a double-espresso of motivation, and get a few light bulbs to go off to move your web design business forward, answer these: QUESTION #1: What are your top 3 business goals over the next year? (make one of them your income goal, like $X per month) QUESTION #2: How will your life be different because you’ve accomplished these goals? (be very descriptive) QUESTION #3: What would you say are the biggest challenges that could be in your way form reaching your 2011 business goals? (List at least 5) QUESTION #4: What…

The Could-be #1 Marketing Mistake by New Web Designers

  • March 30, 2011
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Getting good at web design is only half of what you need to be a successful freelance web designer. The idea that all you need to do is be good at designing (HTML, CSS, Photoshop, etc.) websites and clients will come doesn’t work well for the simple fact that if people don’t know about you, then they can’t contract you as their designer. Simple. Ironically, a bad web designer THAT PEOPLE KNOW will do better than a good designer THAT NO ONE KNOWS. You would logically think that the skilled web designer should deserve more work right? After all, she’s…

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