Marketing for Web Designers

This is what happens when you do it right

This is what happens when you do it right

Basically, when you build your image, position like a pro, speak the language clients speak, then they just come to you. Here’s a new possible client who emailed me and even offered a fee to me she is willing to pay. This is the first time I’ve ever heard from this person. t’s possible they aren’t ideal for me or they may just be flakey or whatever. But the point is, they are coming to me asking for help. That’s a much better position to be in than chasing after 10 to 20 weak leads that never return your emails…

How Trent Gets Web Design Clients

How Trent Gets Web Design Clients

I just got off the phone with a web designer I’ve known for about a year from LinkedIn, Trent Smith. He runs Jango Studios, website design for attorneys. I had the privilege to peek deep into his web design business and see what’s working for him when it comes to finding clients. Here are my notes from the call … A year ago, he mentally made the switch, the change in behavior which made his business less stressful and more profitable. When he started in 2007 he designed websites for any company. He always felt he should specialize  but had the bit of…

Three Keys to Making More Time in Your Web Design Business – Good Morning from the South Island of NZ

Three Keys to Making More Time in Your Web Design Business – Good Morning from the South Island of NZ

I’m currently traveling the South Island of New Zealand, visiting a few friends and seeing more of the world. In the pic, I’m at Franz Josef Glacier – a big ice formation. You can see it from afar as I’m doing or take a helicopter on up. I’m reflecting on how it’s possible to earn a good income and have the flexibility of time to do fun things in life:  traveling, raising a family, learning a new musical instrument – whatever floats your boat. Here are a few key things, as a web designer, that I found vital to making this…

Where to Quickly Get Your Second, Third and More Clients

Where to Quickly Get Your Second, Third and More Clients

When you’re new, getting your first website design project is awesome. Especially if it’s paying.   You’ll want to jump on that excitement right away and keep the ball moving by quickly getting more clients.  Two things come to mind, looking back after 11 years, of where to get more work fast.  Let’s say, for example, you just finished some  work for your church.   –> More Web Design Work Source 1 – Same client!  Ask your church if they need more help!   Look at their site and perhaps make a small list of suggested enhancements. You’ll learn that a great source…

Costs and Benefits of Being a Web Design Specialist

Most web designers start out as general practicing web designers. They will do any kind of work, graphical, technical, hosting, etc. for any kind of client, corporate clients, mom and pops, a friend’s site, and odd jobs found via online find-a-web-designer sites.  This approach, seeking whatever kind of work you can find (or that shows up), is a very difficult way to grow your freelance web design business for five critical reasons.  1. There are loads of competition Most web designers are generalists with a laundry list of things they can do (and claim to be good at). Therefore, if…

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