Marketing for Web Designers

How Do I Know When My Web Design Portfolio Site is Ready to Launch?

First off, congrats on getting to this point where you’re about ready to launch! For us designer types, sharing our portfolios can feel like a sky-diving jump out of a plane. We know we won’t die but doing it will scare the living bajesus out of us!   But before you do roll out the site to the public, do a few tests and tweaks. Here are seven things I do for my sites and client sites: 1. Run it by some friends with a design eye and be open to criticism. The power of many (ie the power of…

Three-Step Model for Getting Web Design Clients

New freelance web designers and small firms are often very good at building websites but terrible at finding clients. Us tech-design types are naturals when it comes to software, building and working on our own, however when it comes to positioning ourselves to make money do the work we love, we often fall flat. Here’s a three-step model to help you see the main steps you need to take in order to get web design clients. There’s likely one of the three spots that you can focus on now to increase your number of client significantly. Here’s the three-step model…

How to Find Web Design Clients Online

If you can find web design clients online, you can reap many of the benefits of flexibility. The biggies are being able to work from anywhere and at any time. You can work from home. If  you’re tired of fighting rush hour traffic and having to dress up in your Sunday best, then you’ll find working from home in your sweats after a nights rest without an alarm clock to be extremely refreshing. You can work your own hours. Some people thrive at night. There’s a fun energy when it’s quite and dark and you’re in your own cyber cockpit…

The Could-be #1 Marketing Mistake by New Web Designers

Getting good at web design is only half of what you need to be a successful freelance web designer. The idea that all you need to do is be good at designing (HTML, CSS, Photoshop, etc.) websites and clients will come doesn’t work well for the simple fact that if people don’t know about you, then they can’t contract you as their designer. Simple. Ironically, a bad web designer THAT PEOPLE KNOW will do better than a good designer THAT NO ONE KNOWS. You would logically think that the skilled web designer should deserve more work right? After all, she’s…

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