Three Things That Made the Biggest Success in My Biz

Last night I was thinking (yes it was Monday night, think night 😉 ) and looking back, what were the top three things that have done the most for me in my business to date, what would they be? 1. Narrowing my services so that I get better clients easierAt first, I did this simply to get paying work – gotta eat. Then I found it could lead to happier work – hey I can enjoy this more. Then, to free up time – hey getting clients isn’t a lot of work anymore, whew! It was one of the hardest…

How to Stay Inspired and Productive as a Freelance Web Designer

How to Stay Inspired and Productive as a Freelance Web Designer

It’s a tough racket to be on your own. There are lots to do – from seeking clients, to doing the work, to billing, to answering emails, to doing your books and taxes. There’s a lot. And it can easily get out of control and be overwhelming. It’s easy to get overwhelmed. When an influx of work does come in and you’re in the middle of a marketing effort to grow your business, you can easily get overwhelmed. Throw in a few life situations (break up with your boyfriend or have to move) and things can quickly get hairy. It’s…

Costs and Benefits of Being a Web Design Specialist

Most web designers start out as general practicing web designers. They will do any kind of work, graphical, technical, hosting, etc. for any kind of client, corporate clients, mom and pops, a friend’s site, and odd jobs found via online find-a-web-designer sites.  This approach, seeking whatever kind of work you can find (or that shows up), is a very difficult way to grow your freelance web design business for five critical reasons.  1. There are loads of competition Most web designers are generalists with a laundry list of things they can do (and claim to be good at). Therefore, if…

How Do I Know When My Web Design Portfolio Site is Ready to Launch?

First off, congrats on getting to this point where you’re about ready to launch! For us designer types, sharing our portfolios can feel like a sky-diving jump out of a plane. We know we won’t die but doing it will scare the living bajesus out of us!   But before you do roll out the site to the public, do a few tests and tweaks. Here are seven things I do for my sites and client sites: 1. Run it by some friends with a design eye and be open to criticism. The power of many (ie the power of…

Web Designer Biz Terms and Definitions

When discussing finding web design clients, I’ve noticed confusion about what various terms mean. Below is a list of common marketing terms for web designer type businesses. Niche or Specialization– This is a broad term and can be a little different from person to person. For practically purposes, your web design niche is your sweet spot that: (1) includes a narrow target market, (2) specialized services for that market (more than just “web design”). This is something that separates you from other web designers in a VERY valuable way. Synonyms: Web Design Niche, Web Design Specialization Target Market – This is…

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