I just dropped into NYC from the Long Island Rail Road.
I’m to meet a friend for the day.
A walk in central park.
Later, a party with international friends.
A day trip to a hip apartment in the village.
Today is a complete day off.
I haven’t posted in months, bad blogger, sorry gang. Reason is that I’m just overloaded with client work (as overloaded as I want to be that is) and I’m guilty of wanting to do more than I’ve time for.
Rambling … ok back on track.
I wanted to share a success story based on the principles I recommend in my guide, Web Design Clients Galore.
This week, I have had two clients commit to working with simply through a few emails. They are asking me how to make payment and hire me.
Wild. And these aren’t strong referrals, but people who have run across my marketing and got onto my email list over time.
No discussion. No talk about their business. No selling. No proposal. Just my marketing efforts to build my image as a good web designer.
Yes, I’ve told them what my fees are like too and since I’ve packaged my web design services, they know what they are paying for and what I’m committing to.
I’m just blown away that I’ve signed up two clients, 7k worth of work and about 30-40 hours of time to complete plus future work, affiliate income, which will add up to more.
Upon reflecting, some keys that come to mind that made this work are:
- Focus your design business on a speciality (aka niche).
- Get out there – where your market lie.
- Build your image as an expert.
- Package what you do into an easy-to-understand, valuable service.
- Keep in touch with people over time in a positive way.
- Educate, engage, motivate others to success.
How are things going for you? Any successes in getting clients? Any major struggle spots? I welcome your comments – love to hear what you’re up to.